Thursday, April 2, 2009

TOO MUCH TV?

The average American spends slightly more than five hours a day in front of the tube. THREE HOURS FOR YOUNG PEOPLE, SEVEN HOURS FOR SENIOR CITIZENS. MORE THAN DOUBLE, AND YOU PRESENT AN AVERAGE. THAT IS LYING WITH STATISTICS.


AVERAGE IS MISLEADING. SOME PEOPLE LEAVE THE TV ON for hours. THE WHOLE STATISTICAL STUDY IS SIMPLY WRONG.


The figure drops to three hours and twenty minutes a day of average TV viewing time among 18-24 year olds but rises to seven hour a day among those aged 65 and older. And those between 24 and 65, not mentioned in the article.

In any case. given movie rentals, news, and sports, and the tendency for people to leave the tv on and hardly watch it, the study is simply misleading.


THE BEST WAY TO GET NOTICED IN THE MEDIA IS TO PRESENT SOMETHING THAT SEEMS WRONG. MAKE PEOPLE THINK.

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HERE'S THE ARTICLE. AND ONE MORE CREEPY COMMENT. TIME SHOULD BE PRESENTED IN HOURS NOT IN MINUTES. 420 MINUTES IS GARBAGE. YOU HAVE TO DO SOME MATH. ITS 7 HOURS. 420 MINUTES. BULLSHIT. BUT YOU CAN SEE HOW PETTY I'M GETTING. I'M TURNING INTO ANDY ROONY. BUT HE WAS GOOD FOR A WHILE.

Adult Americans spend an average of more than eight hours a day in front of screens -- televisions, computer monitors, cellphones or other devices, according to a new study.

The study also found that live television in the home continues to attract the greatest amount of viewing time with the average American spending slightly more than five hours a day in front of the tube.

I HATE THAT. AVERAGE BETWEEN TWO HOURS AND SEVEN HOURS. THAT MEANS YOU DON'T PRESENT THE AVERAGE FIGURE. THAT IS DELIBERATELY MISLEADING. BREITBART.COM SHOULD BE ABOVE THAT.

The figure drops to 210 minutes a day of average TV viewing time among 18-24 year olds but rises to 420 minutes a day among those aged 65 and older.

The "Video Consumer Mapping" study was conducted by Ball State University's Center for Media Design (CMD) and Sequent Partners for the Nielsen-funded Council for Research Excellence (CRE).

For the year-long study, observers recorded the exposure of 350 subjects to four categories of screens: traditional television, computers, mobile devices and other screens such as store displays, movie screens and even GPS navigation units.

The study found the average amount of screen time for all age groups was "strikingly similar" at more than eight-and-a-half hours although the type of devices and duration used by the respective groups throughout the day varied.

It found that people aged 45 to 54 averaged the most daily screen time at just over nine-and-a-half hours.

The study did not include anyone under the age of 18.

Among other finds:

-- computer video consumption tends to be quite small with an average time of just over two minutes a day.

-- Adults spend an average of 6.5 minutes a day with videogame consoles with the number rising to 26 minutes a day among those aged 18-24

-- Adults spend an average 142 minutes a day in front of computer screens

-- Adults spend an average 20 minutes a day engaged with mobile devices with the highest usage -- 43 minutes a day -- among the 18-24 age group

"What differentiates this study from all other attempts to measure video exposure at the consumer level is its scale, the range of media covered and the fact that it is focused on consumers first and the media second," said Mike Bloxham, director of insight and research for Ball State's CMD.

"It?s not a study about TV or the Web or any other medium -- it?s about how, where, how often and for how long consumers are exposed to all media."

AND THE BEST WAY TO DO THAT IS TO ACTUALLY PRESENT SOMETHING WRONG.

THE OVERALL EFFECT THOUGH IS SLIGHTLY PERNICIOUS. IT CAN'T BE CONTROLLED, AND IT IS SOMEWHAT HARMFUL. BUT THERE IS NO SOLUTION.

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